Jumia, Xiaomi Partners To Boost Sale Of Smartphones
Jumia and Xiaomi are partnering to boost sale of smartphones across Africa. According to a statement by the Vice President of Jumia Group, Romain Christodoulou, he disclosed this during the Mobile World Congress in Barcelona. Source : Jumia.com.ng Romain Christodoulou (left), Senior Vice President, Jumia Group and Wang Xiang, Senior Vice President, Xiaomi Corporation Christodoulou said that the partnership was important because it would foster smartphone adoption in Africa as well as support e-commerce penetration. Jumia ia an e-commerce platform that operates across Africa while Xiaomi Corporation is a Chinese electronics company with headquarters in Beijing. Xiaomi manufactures and invests in smartphones, mobile apps, laptops, and related consumer electronics. The Jumia VP said that the partnership was very beneficial for both companies and above all for its consumers in Africa. “Through the partnership, Jumia will open the Mi official store on its pla...